Some of the high-profile companies there include Nando’s, Levis, and BMW. Naturally, with the popularity of TikTok, and a keen audience, businesses are flocking to the platform. With 6.6 billion smartphone users out there, TikTok’s bite-sized format is perfect for those that want to watch their content on the go. TikTok also lends itself well to how we consume our content these days. While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more.Īs the newest social media app on the block, it could be much easier to grow a following on TikTok than on over-saturated sites like Instagram and Facebook with restricting algorithms. Now, the app boasts one billion active users, making it the fifth-largest social media site in the world. In 2016, the app launched as Douyin in China, and in the following year, ByteDance released it for markets outside of China as Musical.ly before rebranding to TikTok. TikTok is an iOS and Android social media app for creating and sharing short 15 to 60-second videos on any topic. However, first, let’s begin with the basics. This article will answer how to get your TikTok on the FYP and teach you everything you need to know about the site’s mysterious algorithm and how to use it to your advantage. If you’re new to the social media giant, the TikTok FYP consists of curated content that users see when they log in. There appears to be no stopping the social media juggernaut that is TikTok, and as its popularity grows, so does the question of getting on the FYP. TikTok has steadily become one of the most popular social media apps.Īccording to data from Sensor Tower, TikTok now surpasses three billion downloads, and it’s the only non-Facebook app to achieve this.Ĭonsumer spending within TikTok is looking pretty rosy, too, with TikTok surpassing $2.5 billion worldwide.
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